• "Dr. Tony Alessandra's work brilliantly provides
    effective insights for improving communication in any
    and all situations. Everyone will benefit from...
    The Platinum Rule."

    John Gray | Ph.D., Author, - Men Are From Mars, Women Are From Venus
  • "The Platinum Rule breaks all the old rules
    of communications. It is full of take action strategies that cut like a laser to the heart of the
    human personality... yours and your customer's.
    A learning and earning tool for the times."

    Harvey Mackay | Author - Swim with the Sharks Without Being Eaten Alive
  • "The Platinum Rule is the priceless key
    to unlocking the door to empowerment, productivity and all business and personal relationships. It is simply the most important leadership concept
    I have learned in all of my life!"

    Denis Waitley | Author - Empires of the Mind and The Psychology of Winning
  • "Lots of very practical information about how to get in the "other person's shoes" and exceed their expectations. The Platinum Rule teaches you how to surprise, not just satisfy, the customer and lead, not follow, the competition. It's worth more than gold for anyone in business."

    Robert Kriegel | Ph.D., Author - If It Ain't Broke...Break It and Sacred Cows Make The Best Burgers
  • "If you want to become a better salesperson, negotiator and communicator, (use) The Platinum Rule. It's the key to getting others to do what you want"

    LeBouef | Author - How To Win Customers And Keep Them For Life
  • "The Platinum Rule is communication and relational genius, translated into a very simple, daily philosophical approach that gets results. Well done, Tony!"

    Jim Rohn | CPAE, Author - The Five Major Pieces to the Life Puzzle
  • "For 34 years I've known and admired Tony Alessandra. The Platinum Rule is truly his "master work." It (has) substantial research behind it. Nobody has more to offer on this subject...nobody."

    Jim Cathcart | Professional Speaker, Author - Relationship Selling
  • "The Platinum Rule will work wonders while you're 'working' any room. If someone isn't your type, it will help you figure them out and ensure your communication success."

    Susan RoAne | Keynote speaker and author - How To Work A Room, The Secrets of Savvy Networking
  • "The Platinum Rule makes a quantum advance in identifying who we are as personalities. The practical, yet powerful advice on adapting and obtaining real business results can improve relationships on the front lines of contact."

    Dr. Anthony Wild | President & CEO - Warner-Lambert
  • "The Platinum Rule is a refreshing masterpiece on the importance of the human element in leadership."

    "In a world dominated by technology, The Platinum Rule is a refreshing masterpiece on the importance of the human element in leadership. Tony Alessandra has given us a new road map on how to achieve business and personal goals through understanding and adjusting to the various behavioral styles of the people we deal with. I strongly recommend this... to anyone seeking to become a better leader."

    Jack I. Criswell | CSE, Executive Director - Sales and Marketing Executive, International